As Alen Geere®, we are a minor family company and we produce analog guitar pedals and equipments since 2007. Over the years we have made many pedals and delivered them to guitarists from all over the world. We try to produce best pedals by always researching new technical informations and improving the pedals that we already produced. Like designing the new sounds and visuals, also updating existing ones is a part of our passion to reach the perfect pedals. In order to support this idea, maintain balance between design, production and our daily lives, we decided to produce in small quantities instead of mass production since 2018. We make our direct sales only with pre-order and send the completed pedals according to the pre-order list. This gives the time for the perfect build and also makes our pedals more valuable.
We consider needs of experienced guitar players by caring about modern and vintage expectations and we try to design our pedals always with great sound and visuals.
We present our devices in four groups:
We think about unique ideas, design our original sounds, circuit topologies and visual designs, manufacture them by using most qualified components.
Meet with our Original series pedals.
Besides Alen Geere Original series pedals, we produce other brand’s discontinued vintage pedal topologies or current products that you are already familiar or just bored. On each classical pedal, we always try to protect peldal’s soul and add very tasteful flavours by improved modifications. Meet with our Classics series pedals.
We like to be different, feel exclusive and often build unique look pedals for tone collectors. They may include our Originals or Classics series pedals circuits, or quite another known topologies or random inspiration sounds. Usually each product is a single item, unless otherwise stated.
We produce high grade power attenuators and load boxes for tube guitar amplifiers. They provide the best solution for low level sound needs at the stage and the studio. We also design and use our special compound wire wound resistors and iron core inductors in our attenuator devices.We make all of these productions in our own workshop and by our special equipments. We are using the best suitable components in our pedals. We search the old stocks and supply special NOS components from all over the world. We have also considerable communication with component manufacturers and according to our needs, we are able to order components with custom specifications. We produce the pedals completely by hand.
All of Alen Geere® products are RoHS and WEEE compatible.
FINAL WORDS FROM FOUNDER
Hi, It's Emre Balkan (a.k.a Alen). I'm an electronics and sound engineer and also drummer. I've been interested in musical instruments and audio devices since i was 3 (seriously). I worked as a session-studio drummer for years. I've always designed and built effect pedals for my band mates. In 2007 I decided to produce my designs officially and we founded Alen Geere with my wife. Our company is still the only officially registered pedal brand in Turkey.
I've always been interested in science and physics. I would like to work on sacred purposes, such as the continuation of human life on the Earth or other planets, exploring the universe, observing subatomic particles, but it is a good source of motivation for me to design audio devices for great guitarists to get a high-quality tone. And as holy as the other jobs.
You shoul know that every single pedal I produce is very important and valuable for me. I make all the pedals by my hands one-by-one.
I want to tell you a little about my pedal making journey.
For every single pedal, i determine needs, imagine the usage scenarios, think about features, draw the schematic, simulate and get initial results with computer programs. These are the first stages of the birth of a pedal.
Than i build the circuit on a breadboard, make analog tests with lab devices and make necessary component changes as fine tune. Years of experience showed me that there is no such thing as the "best component". There are many top quality components in the market and I'm already using them. But the main issue is to use the right component in the right place. For example, for a vintage sounding pedal, you have to use noisy carbon-compound old resistors, caps with high temperature tolerance that considered to be "poor" for use in today's pedals. Wima is the one of the best capacitor brands to use in modern sounding pedals but sucks in this case. Got it?
Anyway, after that, i choose the right components and design the printed circuit board. You should know that the PCB design is one of the main elements of the pedals final sound. I also have my own methods on PCB design process. It's like giving secret sauces to dinner. It could ruin everything or turn it into something great.
It's time to make a prototype pedal, make some tests on studio, on stage and also at home with guitarists, get feedbacks, review the complete design and make final tests with lab devices.
I think every pedal should look as good as its sound. In 2018 my friend Eser joined our team as a graphic designer and renewed the visual designs of all existing models. When we start the visual design of a new pedal, we first discuss about ideas with him. It's not nice for a roaring pedal to look like a sleeping cat, right? There are many variables that we need to decide again, such as enclosure color, knob types and colors, etc.
When everything is ready, the production process is started. I prefer my friend's company to manufacture PCBs and I have the whole process control for the best quality, also in Istanbul, Turkey. It is not like labeling the pedal as "made in USA" by producing PCBs with poor smd components in the China. Some people might be hurt, sorry.
I drill most of the pedals with my own hands. I use my CNC router if needed. I also have laser cutter-engraver and 3D printer for creating something special for custom orders. After the holes are drilled, enclosures pass through the sand-blasting, degreasing and chromate coating processes before painting. Keep in mind, we use strong and lightweight enclosures instead of heavy bulky ones. This means our shipping rates are low and your pedalboards are light.
I have own powder coating system for painting the pedal enclosures. The paint is applied as powder and then cured in an oven. I always use polyester based custom-made colors for my pedals. Powder paint is not mixable, but I have my own methods for creating special colors.
After the pedals are painted, they enter the printing process. I use UV printer for best quality artwork. It's pricey but millions of colors are possible and the printing is very durable. It's great to be able to print any design on the pedal.
I always use custom-made silver-alloy audiophile solder wire and silver-coated silicone insulated copper wires in my pedals. They're not available in the market, they're produced only for my pedals in my friend's factory. Please don't ask, i don't sell any wire. They're big factors of the unique sound of my pedals.
I also use custom fabricated PCB mount potentiometers and switches in my devices. When all components are mounted, i assemble the PCB into the enclosure and mount all the jacks and knobs. I sign the backplate covers, stick a serial number and rubber feet.
I test pedals with special software by connecting to an audio analyze interface. If it passes, i make a final test with a real guitar and an amplifier. I also have a 24 hours of test and burn-in procedure for attenuator devices.
I can't always pack and ship my devices myself, but you can be sure that the best is done.
Over the years, my team has grown to 10 people and we have produced a lot of pedals. Since 2018, i have minimized my team, i do most of the work on my own and i produce my pedals as batches with small amounts. I understand better the importance of living for myself and my family, then for my job. For this reason, I only sell my pedals with pre-order directly and send the completed pedals according to the pre-order list. I think you will understand this. You can also check the dealers for stock.
You can buy a DIY kit and easily make your own pedal if you are familiar with basic electronics. It's not rocket science. Or you can buy any for just $50. If you want to go a little higher, you can find hundreds types of pedals in the market. But when you pay hundreds of bucks and buy a boutique pedal, you will also want to buy the emotional and social benefit alongside the functionality. Whether you like it or not, playing the guitar in the garage or the stadium, this is the case. I will be as honest as possible. Electrons don't care about mojo. They only care about principles of physics. Sure, the perfect sound of my products is enough to buy them. But this is an exciting and enjoyable journey both for us and i try to do my best to have fun. Because I know what a pleasure it is to have a pedal which contains some components that is no longer produced and cannot be bought with money. Cheers.
I was in this businnes a long time before the Marshall Bluesbreaker was sold as "morning glory". For years, the boutique pedal industry has developed and peaked. Many hobby enthusiasts have created brands, but many have gone bankrupt. Pedal making can be a hobby but selling pedals is not a joke, people who are really experts should do this job. I'm still trying to be an expert. Nowadays, the sounds are becoming more and more digitalized, but I think the analog pedal love will never die. I will continue to design new pedals as long as I breathe. This is my passion. I'm grateful you supported me on this journey. Thank you!
Alen Geere® Musical Systems and Equipments / Ali Emre Balkan
Head Office: Babademirtaş Mah. Hükümet Cad. Paçarız İşhanı No:26/4 Merkez/EDIRNE/TURKEY (Do NOT send to the Head Office)
Branch Office: Örnek Mah. Şehit Cahar Dudayev Cad.No:4 Ataşehir/ISTANBUL/TURKEY
P.O. BOX: P.K. 90 Kadıköy/ISTANBUL/TURKEY
Phone: 0090 216 324 20 10